Senior Vice President of Sales (USA)

Senior Vice President of Sales (SVP Sales) - USA

Location: Dallas, TX (strong preference) — open to other major US hubs for exceptional candidates

Reports to: US CEO

Industry: B2B Industrial Safety Solutions

A-SAFE is investing heavily in its next phase of US growth. We’re now looking for a modern, data-driven sales leader to elevate our national sales organisation, strengthen our leadership bench, and drive continued expansion across key markets.

This role is a pivotal addition to our US leadership team. We’re seeking someone who can bring a step-change in capability — someone who has led and modernised a sizeable B2B product sales organisation and can build a high-performance culture rooted in data, coaching, and accountability.

If you’re a commercially sharp, tech-centric sales leader ready to shape the next chapter of a market-leading brand, this is a role with genuine impact and autonomy.

How you will make an impact:

As SVP Sales, you will:

• Modernise the national sales organisation, embedding a data-driven, customer-centric approach
• Coach and develop Sales Managers into future senior leaders, raising leadership capability across the team
• Own national key account strategy, strengthening partnerships with major industrial and logistics customers
• Drive sales discipline, ensuring forecasting accuracy, CRM excellence, and strong pipeline health
• Partner closely with the US CEO to transform the sales culture and unlock commercial scalability in the US
• Roll up your sleeves where needed — balancing strategic leadership with hands-on involvement in major accounts and team development

What you bring:

We’re looking for a leader who has:

• Led a multi-state B2B product sales organisation (industrial, manufacturing, material handling, logistics, construction, or adjacent sectors preferred)
• A track record of modernising sales process, improving performance through data, technology, and sales operations
• Proven experience coaching and developing sales leaders — not just managing them
• Strong executive presence, communication, and influencing ability
• A leadership style that blends clarity, coaching, and commercial decisiveness
• Comfort balancing strategic thinking with practical execution
• A preference for being based in Dallas, where you’ll play a key role in supporting and shaping the culture of our sales hub

Why A-SAFE

A-SAFE is the global leader in industrial safety barrier systems, trusted by some of the world’s largest brands across logistics, manufacturing, and distribution. We combine engineering strength with modern innovation, continue to invest significantly in the US market, and are building for long-term success.

This is a rare opportunity to join a high-growth business at a critical moment — with the autonomy to build, elevate, and shape the national sales function.

How to Apply

If this sounds like the leadership challenge you’re looking for, please apply with your resume or reach out directly for a confidential conversation.