We believe in the problem solved. We forge, not follow. At A-SAFE, we live by our three guiding principles: We Are Pioneers | We Are In It Together | We Do The Right Thing.
Forge not follow
Big or small it all makes a difference, the key is to always try new things, to learn, adapt and move forward.
We are encouraged to be brave, be dynamic and explore the possible and seemingly impossible.
With a shared sense of enterprise and adventure, we never, ever give up and ask ourselves every day, what if? Curiosity comes naturally, we anticipate, innovate and invent. End to end, we make great things
Shoulder to shoulder
More than a collection of employees and customers, we are a collective who act and behave like a family.
With mutual commitment and unwavering belief in our ground-breaking brand, we build powerful, trusted relationships, both with each other and with customers all over the world. While our brand is global, our relationships are local. We get huge satisfaction from embedding local people who understand the A-SAFE way and build direct, mutually-beneficial local relationships with end users - drawing inspiration from their problems to help us forge new ideas.
From start to finish
There’s a right way and wrong way to do things. It’s in our DNA to do the right thing, without compromise.
Whether we’re creating, thinking, making or building – solutions, things or relationships – we take personal ownership of the whole process, finding better ways to do things than any third party could. We never sit back while someone else does the work. We don’t just tick problems off a list.
We find the very best way of solving them. We’re flexible, agile and dedicated and know our reputation lives or dies by our decisions.
At the heart of A-SAFE is a relentless drive to innovate. Our roots as pioneers in the industry are reflected in every solution we create. We believe in challenging the status quo and continuously improving our products and processes. Innovation is not just about being the first; it's about being the best and setting new benchmarks in workplace safety.
Integrity is the cornerstone of our business. We commit to honest and ethical practices in all our dealings, whether it's with customers, partners or our own team. Our reputation as a trustworthy leader is built on the transparency and accountability that each member of our team brings to their work every day.
Quality is non-negotiable. We design, test, and manufacture our products to the highest standards to ensure they meet the rigorous demands of industrial environments. Our dedication to excellence is why the world's biggest brands trust us to protect their assets and their people.
As pioneers in polymer safety solutions, we are very aware that sustainability has to be at the heart of our innovation. We are committed to minimising our environmental impact and improving the sustainability of our operations and products. Our goal is to lead the industry not just in safety but in environmental stewardship.
We believe that the best solutions come from working together. Collaboration is key, not just within our teams but with our clients and partners worldwide. We listen, we share and we grow together, ensuring that the insights and experiences of others are integral to our innovation process.
Resilience defines our journey and our character. From overcoming major setbacks like the flood of 1989 to navigating the challenges of global expansion, our resilience empowers us to adapt and thrive in any circumstance. This resilience is what we seek in our team members and what we promise to foster in our work environment.
Above all, we value safety. Our mission is to prevent workplace accidents altogether and create safer workplaces everywhere, reducing risks and protecting lives. Every product we develop and every decision we make is driven by the commitment to ensure the safety and well-being of the people who use our barriers and safety products.
At A-SAFE, we don't just accept differences – we celebrate them, support them, and thrive on them. If you share our values and are ready to make a difference, why not explore a career with us? Together, we can continue to set standards and transform industries, making the world a safer place.
