PPC and Acquisition Lead
PPC and Acquisition Lead
Job title: PPC & Acquisition Lead
Location: Av.Peinado Grande 9, Malaga 29013 Spain
Hours: 37.5 hours
Working Pattern: Full-time, On-site 3 days per week
The PPC & Acquisition Executive is responsible for Global driving high-quality, scalable lead acquisition through paid digital channels. This role manages Google Ads, LinkedIn Ads, and retargeting campaigns, optimising performance for cost-per-lead (CPL), lead quality, and return on investment (ROI). The position supports product launches and regional growth initiatives by executing targeted campaigns and continuously refining audience and keyword strategies.
How you will make an impact:
- Manage and optimise Google Ads, LinkedIn Ads, and retargeting campaigns.
- Monitor and improve CPL and lead quality across all paid channels.
- Execute A/B testing to refine messaging, creatives, and targeting.
- Allocate budgets based on performance and strategic priorities.
- Develop keyword and audience targeting strategies aligned with buyer intent.
Primary Duties and Responsibilities
- Develop and execute paid media plans aligned with marketing objectives.
- Monitor daily campaign performance and adjust bids, budgets, and targeting.
- Collaborate with content and design teams to produce high-performing ad creatives.
- Analyse conversion paths and landing page performance to improve lead quality.
- Maintain documentation of campaign setup, performance, and learnings.
- Prepare monthly reports on CPL, conversion rates, and ROI.
- Stay current with platform updates, algorithm changes, and best practices.
- Coordinate with regional teams to localise campaigns and align with market needs.
- Manage agency relationships or freelancers supporting paid media execution.
- Support CRM integration and lead flow tracking from paid campaigns
What we are looking for:
- Education: Degree in marketing, business, or related field.
- Experience: 5+ years in PPC or digital acquisition, with B2B experience preferred.
- Platform Expertise: Advanced knowledge of Google Ads, LinkedIn Ads, and retargeting platforms.
- Data Analysis: Skilled in interpreting performance metrics and optimising campaigns.
- Strategic Thinking: Aligns paid media with broader marketing and sales goals.
- Project Management: Manages budgets, timelines, and cross-functional input.
- Computer Skills: Proficient in Excel, Google Analytics, and campaign management tools.
- Certifications: Google Ads or LinkedIn certifications preferred.
What we offer:
- Opportunities for professional growth and career advancement.
- Collaborative and supportive work environment.
- Hybrid model: 3 days in the office, 2 days remote work.
- On-site pool and ping-pong table
- Intensive working hours (Jornada intensiva) in August: during this month we work from 8:00 to 15:00
- Flexible working hours with the option to finish early on Fridays.
About us:
Our story started in 1984, when A-SAFE set out to solve real workplace safety problems with better, more innovative products. Today, our solutions protect people, assets and operations for brands globally.
We remain a family-owned business, built on strong values and long-term relationships. If you want to know what we stand for, you can learn more about our story and values.
Our HQ in Elland, Halifax, is home to cutting-edge manufacturing technology and modern offices that reflect the quality of what we do. You can take a virtual look around with our 3D tour.
A-SAFE has grown organically over the years and now supports more than 6,000 customers across 50 countries. We are proud to work with global names such as Amazon, Coca Cola and BMW. You can explore more of our Customer Success Stories here.
If you require the application form in an alternative format or need adjustments during the recruitment process, please contact us at recruitment@asafe.com