Sales Director - Scandinavia

Sales Director (Scandinavia)

Are you an experienced Sales Leader eager to make an impact at a fast-growing, industry-leading company? Join A-SAFE Group, where you’ll be part of a global team dedicated to redefining workplace safety standards and delivering innovative solutions to some of the world’s largest companies.

The Opportunity

As Sales Director for Scandinavia region at A-SAFE, you will play a pivotal role in accelerating our growth across the Scandinavian market. Reporting to the Managing Director – Northern Europe, you’ll lead a high-performing sales team to deliver ambitious revenue and margin targets.

This is a hands-on leadership role where you'll execute account-based sales strategies, drive pipeline performance, and build deep relationships with key end users in manufacturing, logistics, and warehousing. With a strong focus on strategic and national accounts, your impact will be felt not just in the Nordics region but across the wider EMEA sales organisation.

This role is also open to Sweden and Denmark.

In this role, you will:

• Lead, coach, and mentor internal and external sales teams, setting clear expectations, reviewing KPIs, and driving continuous improvement through structured performance management.
• Build a scalable sales engine, increasing the number of active purchasing sites and average customer spend.
• Own the execution of a focused key and national account strategy, delivering revenue growth through long-term, consultative relationships.
• Leverage data, CRM activity, and sales metrics to improve performance and forecast accuracy.
• Partner with Strategic Account teams to elevate local relationships to regional or EMEA-wide agreements.
• Champion A-SAFE’s values and promote a culture of accountability, collaboration, and customer-centric thinking.

The ideal candidate:

• Demonstrable experience of building revenue, driving sales teams to achieve ambitious revenue and profit targets.
• Strong leadership skills, developing and driving teams through period of change.
• Comfortable operating in matrix management structures.
• Knowledge of processes used in the sale of industrial products in a B2B environment.
• Swedish, Danish an advantage. Fluency in written and spoken English.
• Existing contacts and customers within the manufacturing and logistics sector in the Nordics (Desirable)

Why A-SAFE?

Since 1984, A-SAFE has been a pioneer in industrial safety, inventing the world’s first industrial-strength polymer safety barrier. Today, we continue to lead the industry with cutting-edge solutions like our award-winning IoT system, RackEye™️. With 17 international subsidiaries, we partner with global giants such as Amazon, Coca-Cola, and BMW to enhance workplace safety. Learn more about our Customer Success Stories here.

At A-SAFE we put our values at the heart of the business.

• We Are Pioneers
• We Are in it Together
• We Do the Right Thing

Our Commitment to Diversity

We’re committed to building a diverse and inclusive workplace where everyone feels they belong. At A-SAFE, we believe our differences fuel innovation and enrich our work environment.

Ready to help us set new standards in workplace safety? 

Apply today and start your journey with A-SAFE Group. Explore our Careers Page for more opportunities.