Senior Vice President of Sales

Senior Vice President of Sales - US

Do you want to help shape the future of workplace safety?

The Opportunity

As Senior Vice President (SVP) of Sales for the United States at A-SAFE, you will develop a world class go-to-market team and optimize the sales, marketing communications and account management functions to drive revenues and maximize opportunities for growth across the US.

The SVP will serve as a strategic business partner to the US CEO and be a key contributor to the company's growth initiatives and strategy.

In this role, you will:

• Drive performance and alignment for the Company's revenue generation departments, including sales (direct and indirect), marketing, account management, and business development
• Maximize A-SAFE's reach by evaluating and executing an effective channel partnership strategy
• Scale the sales organization by recruiting, training, and retaining a highly skilled, diverse, and accountability-focused team. Coach, develop and mentor sales talent to execute on vision and achieve performance objectives.
• Lead the company's holistic marketing strategy including demand generation, content strategy, messaging, digital channels, field marketing, channel marketing, and marketing communications strategy while working with the existing marketing leadership team in evolving these strategies
• Leverage market research and customer feedback to define ideal customer profile and assess additional verticals for new business generation and continued expansion

The ideal candidate:

• 15+ years of successful senior sales leadership experience, with experience scaling and managing all aspects of go-to-market, with a particular emphasis on developing indirect channel sales
• Recent experience as a senior sales leader in an expansion-stage, B2B company. Experience of success within a business transitioning from capital-sales to an ‘as a Service’ sale would be a significant advantage.
• High energy, hands-on, data-driven, and accountable leader 
• Experience creating, defining and operationalizing go-to-market strategies and teams
• Comfortable operating in matrix management structures.
• Existing contacts and customers within the manufacturing and logistics sector in the US (Desirable)

Why Join A-SAFE?

Since 1984, A-SAFE has been redefining industrial safety -  from inventing the first polymer safety barrier to developing award-winning smart tech like RackEye and CONEK for real-time warehouse insights.

Every product is designed, manufactured, and rigorously tested at our state-of-the-art facilities in West Yorkshire, where we combine deep material science expertise with advanced injection moulding and extrusion techniques to deliver market-leading performance and durability.

We also pioneered PAS 13, the globally recognised code of practice for workplace safety barriers — setting the benchmark for safer, more compliant industrial environments.

From our UK roots, we’ve grown to 17 offices worldwide, protecting over 6,000 sites across more than 50 countries. Trusted by global leaders like Amazon, Coca-Cola, and BMW, we’re proud to set the standard in workplace safety.
Explore our Customer Success Stories.

At A-SAFE we put our values at the heart of the business.

• We Are Pioneers – Innovation is in our DNA
• We Are In It Together – Collaboration drives our success
• We Do The Right Thing – Integrity is non-negotiable

Ready to help us set new standards in workplace safety?

Click “Apply Now” to upload your CV and take the first step in your journey with the A-SAFE Group. We review every application carefully and will be in touch, whatever the outcome.