Regional Sales Training & Enablement Coach

🇩🇪 Regional Sales Trainer & Coach – Germany

Hybrid Work | Fluent in German & English | €45,000 – €65,000 | B2B Industrial Sector | Sales Development

Develop people. Strengthen sales. Boost performance.

Location: Office in Mölln, Germany(up to 60% travel)

Do you love training and coaching sales teams and making a real difference? Are you looking for a role where you can drive lasting behavioural change and play a key part in shaping regional success?

Then A-SAFE is the place for you. We’re looking for a dedicated Sales Trainer & Coach to support our internal and external sales teams across Germany. This hybrid role focuses on hands-on coaching and practical training, with the goal of helping our salespeople perform more effectively in their day-to-day roles.

✅ What We Offer:

•Salary: €45,000 – €65,000, depending on experience

•Hybrid working with an exciting mix of field-based and office-based responsibilities

•Opportunity to contribute to global learning and sales enablement initiatives

•Development opportunities in a growing international company

🎯 Your Role

As part of our global Sales Enablement & Learning team, you’ll take responsibility for rolling out our Sales Academy (APSA) across the German-speaking market. You’ll blend structured training formats with tailored, real-world coaching—both in-person and virtual.

You’ll also collaborate closely with colleagues from Sales, Channel Management, and Customer Success to build capabilities and drive sustainable development.

This role is ideal for experienced trainers or ambitious coaches looking to take the next step in their career.

🚀 Key Responsibilities:

•Deliver hands-on training sessions for internal sales teams and partners – in German and English

•Provide real-time coaching during live sales conversations, including behavioural observation and immediate feedback

•Localise and adapt global training content to suit the German market

•Serve as a subject matter expert on A-SAFE products, sales approaches, and commercial psychology

•Collaborate with sales leadership to support onboarding, performance improvement, and learning strategies

•Travel across Germany (and occasionally Europe) approximately 50% of the time

💡 What You Bring:

•Fluency in German and English

•Experience delivering sales training and/or coaching

•Passion for developing people and improving sales behaviour

•Understanding of B2B sales processes—ideally in industrial or technical environments

•Comfortable with hybrid work and regular travel

Why A-SAFE?

Since 1984, A-SAFE has been a pioneer in industrial safety, inventing the world’s first industrial-strength polymer safety barrier. Today, we continue to lead the industry with cutting-edge solutions like our award-winning IoT system, RackEye™️. With 17 international subsidiaries, we partner with global giants such as Amazon, Coca-Cola, and BMW to enhance workplace safety. Learn more about our Customer Success Stories here.

At A-SAFE we put our values at the heart of the business.

• We Are Pioneers
• We Are in it Together
• We Do the Right Thing

Our Commitment to Diversity

We’re committed to building a diverse and inclusive workplace where everyone feels they belong. At A-SAFE, we believe our differences fuel innovation and enrich our work environment.

Ready to help us set new standards in workplace safety? 

Apply today and start your journey with A-SAFE Group. Explore our Careers Page for more opportunities.