UK Sales Coach

UK Sales Coach

Location: Head Office in Elland, West Yorkshire (up to 60% travel, UK wide)

£40,000 – £50,000 | Hybrid Field & Office-Based | B2B Industrial Sales | Coaching & Enablement Focus

Develop people. Strengthen sales. Boost performance.

Are you passionate about developing people through coaching—not just training from a slide deck, but real conversations that shift mindsets, build confidence, and deliver results?

Are you looking for a role where you can drive lasting behavioural change and play a key part in shaping regional and success?

At A-SAFE, we’re looking for a Sales Coach to support our commercial teams across the UK. This is a hands-on, coaching-first role focused on helping sales professionals in internal and external roles become more effective, confident, and consistent in the field.

Whether you're observing live calls, providing structured feedback, or modelling best practices in the moment—you’ll be a trusted enabler of sales success.

✅ What We Offer:

•Salary: £40,000 – £50,000, depending on experience

•Hybrid working with an exciting mix of field-based and office-based responsibilities within the UK

•Opportunity to contribute to global learning and sales enablement initiatives

•Development opportunities in a growing international company

🎯 Your Role

As part of our growing Sales Enablement team, you’ll work closely with all sales roles to improve how we sell across the UK. 

You’ll support the rollout of our APSA methodology (A-SAFE Professional Sales Academy) and provide ongoing coaching support tailored to real-world selling situations.

This role is ideal for someone who understands that coaching isn’t just about knowledge—it’s about behaviour. You’ll challenge constructively, build trust, and influence from the ground up.

🚀 Key Responsibilities:

•Provide 1:1 and small group coaching to internal and external salespeople

•Provide real-time coaching during live sales conversations, including behavioural observation, technique, confidence and immediate feedback

•Shadow live sales calls (virtual and in-person) and provide immediate, structured feedback

•Serve as a subject matter expert on A-SAFE products, sales approaches, and commercial psychology

•Collaborate with sales leadership to support onboarding of new sales hires, particularly in early-stage coaching, identify performance gaps and coaching opportunities

•Travel across the UK (up to 50%) to spend time with individuals and teams in the field

•Embed our APSA sales methodology principles across the team through consistent field-based reinforcement

💡 What You Bring:

•Fluent in English (additional languages are advantageous)

•Experience coaching or mentoring sales professionals in a B2B environment

•Passion for developing people and improving sales behaviour

•Understanding of B2B sales processes—ideally in industrial or technical environments

•Comfortable with hybrid work and regular travel

•A background in sales or sales leadership is highly beneficial

•Passion for unlocking potential, shifting behaviours, and seeing people grow

Why A-SAFE?

Since 1984, A-SAFE has been a pioneer in industrial safety, inventing the world’s first industrial-strength polymer safety barrier. Today, we continue to lead the industry with cutting-edge solutions like our award-winning IoT system, RackEye™️. With 17 international subsidiaries, we partner with global giants such as Amazon, Coca-Cola, and BMW to enhance workplace safety. Learn more about our Customer Success Stories here.

At A-SAFE we put our values at the heart of the business.

• We Are Pioneers
• We Are in it Together
• We Do the Right Thing

Our Commitment to Diversity

We’re committed to building a diverse and inclusive workplace where everyone feels they belong. At A-SAFE, we believe our differences fuel innovation and enrich our work environment.

Ready to help us set new standards in workplace safety? 

Apply today and start your journey with A-SAFE Group. Explore our Careers Page for more opportunities.