Sales Enablement Coach

About A-SAFE

*Must reside in the Dallas/Fort Worth, Texas Metro and be able to commit to 50-60% travel.*

Do you have a passion for coaching and developing sales professionals to achieve their highest potential? Join A-SAFE as a Sales Enablement Coach and help shape the future of our sales teams at a fast-growing, global leader in workplace safety solutions.

The Opportunity

As a Sales Enablement Coach at A-SAFE, you’ll be responsible for improving sales performance and refining sales techniques across the business. The role is focused on embedding the A-SAFE Professional Sales Academy (APSA) methodology, ensuring that sales professionals deliver a value and solution-based sales approach.

With 50-60% of their time with field sales reps, the Sales Coach will work closely with individual sales professionals and peer groups, delivering real-time coaching, behavioural modelling, and structured feedback sessions to reinforce learning and optimise performance.

In this role, you will:

• Conduct one-on-one and peer-to-peer coaching 
• Deliver real-time feedback and behavioural modelling during live sales interactions (field visits and virtual coaching)
• Align with Sales Leaders and Regional Training Lead to understand individual and team coaching needs
• Provide weekly performance updates to the Regional Training Lead and Sales Managers, with monthly reports to the Country Managing Director
• Help sales reps move from transactional selling to consultative, value-driven conversations

The ideal candidate will have:

• 5+ years in sales or sales management, preferably in B2B, field sales, or solution selling.

• Strong understanding of the full sales cycle, customer engagement, and negotiation strategies.

• Proven experience in solution selling or consultative sales (e.g., identifying customer challenges and tailoring solutions to meet their needs) is essential.

• Familiarity with the Challenger Sales methodology is beneficial.

• Previous experience selling capital equipment, health & safety products, or technology solutions into customers relevant to A-SAFE (i.e. Warehouses, Logistics Factories, Airports).

• Coaching mindset: Ability to inspire, develop, and constructively challenge sales professionals.

• Empathy & Emotional Intelligence: Ability to build trust, provide support, and adapt coaching styles to different personalities.

• Strong Communication/Feedback skills: Must be comfortable delivering direct, actionable, and motivating feedback in real time.

• Problem-Solving & Critical thinking: Ability to quickly analyse sales calls/interactions and provide tailored coaching solutions.

• Spanish language ability is desirable/preferred

Why A-SAFE?

Since 1984, A-SAFE has been a pioneer in industrial safety, inventing the world’s first industrial-strength polymer safety barrier. Today, we continue to lead the industry with cutting-edge solutions like our award-winning IoT system, RackEye™️. With 17 international subsidiaries, we partner with global giants such as Amazon, Coca-Cola, and BMW to enhance workplace safety. Learn more about our Customer Success Stories here.

At A-SAFE we put our values at the heart of the business.

• We Are Pioneers
• We Are in it Together
• We Do the Right Thing

Compensation

Estimated Pay Range: $80,000 - $100,000 USD annually. Exact compensation is dependent on circumstances of each case and will be determined based on job-related knowledge, skills, experience, and location. In addition, this role will be eligible to participate in our company commission program, determined by the nature of the position.

Benefits

• Comprehensive Health & Wellness package (Medical, Dental and Vision)
• 10 Days of Paid Time Off (PTO)
• 12 Paid Holidays
• 401(k) Employer Matching
• Employee Referral Program
• Collaborative and supportive team environment
• Opportunities for professional development and career advancement

Our Commitment to Diversity & Inclusion

At A-SAFE, we believe our differences fuel innovation and enrich our work environment. We’re committed to building a diverse and inclusive workplace where everyone feels they belong.

A-SAFE is proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or any other category protected by applicable federal and state law, or local ordinance. We welcome the unique background, culture, experiences, knowledge, innovation, and perspectives you can bring to our global community.

A-SAFE is committed to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the application or interview process. If you need assistance or an accommodation due to a disability, please contact recruitment@asafe.us.

If you're ready to make a lasting impact in sales coaching and join a company that values innovation and collaboration, we’d love to hear from you. Apply today!