Sales Manager - PPE & Workwear

Who We Are?

Safeguru is a supplier specialising in industrial safety products, personal protective equipment and a leading provider of health and safety digital content.

Our Safeguru Germany business is looking to recruit an experienced Sales Manager who will play a key role in the development of our Germany customer client base and market share.

The role is to be based in your home office with regular travel to clients’ sites across Germany.

The Opportunity

We are looking for a motivated sales professional to lead our sales team. You will be responsible for identifying and developing new leads, communicating with customers, understanding their needs, ensuring a smooth sales process and achieving excellent customer satisfaction. You will have a proven ability to close sales and meet targets.

How you can help us:

• Responsible for the Sales Team.
• You are a strong leader with great skills. 
• Visiting new and existing customers in line with KPI's.
• Grow your sales pipeline to effectively achieve target / budget.
• Cold calling to generate viable business sales opportunities.
• Keep the company CRM system accurate and up to date.
• Constantly look for innovation and feed back opportunities into the wider business.
• Possess an agile approach to business and the sales process.
• Strong sense of and ability to manage your own time.
• Possess a strong commercial acumen with the ability to understand and interpret P&L's.
• Be a great communicator at all levels.

What we would like you to bring to our team:

Must haves:

• Previous PPE or workwear industry experience.
• Proven track record in a Sales Manager role.
• Fluent in English and German.
• B2B experience.
• A full Germany driving licence.
• Willing to travel extensively including overnight stays where business dictates.
• Flexible approach.
• Team focussed.
• Strong IT skills.
• Proven presentation skills.

Nice to haves:

• Existing qualifications relevant to the PPE sector.
• CRM experience in either NetSuite or Odoo.
• Broad based industry relevant product knowledge.

Why Safeguru?

As part of the A-SAFE Group, at Safeguru we put our values at the heart of the business.

• Innovative Products: Work with market-leading, patented products that set new standards in industrial safety.
• Collaborative Culture: Be part of a connected, global team that values every contribution and supports each other’s growth.
• Integrity and Responsibility: Build trust-based relationships, acting with professionalism and respect.
• Growth Opportunities: Competitive compensation, excellent benefits, and clear pathways for career advancement.

Our Commitment to Diversity

We’re committed to building a diverse and inclusive workplace where everyone feels they belong. At A-SAFE, we believe our differences fuel innovation and enrich our work environment.

Ready to help us set new standards in workplace safety?

Apply today and start your journey with A-SAFE Group. Explore our Careers Page for more opportunities.