The Head of Sales Development will lead a dynamic team of newly hired Sales Development Executives (SDEs) in driving growth and expanding our customer base. This role requires adeptness in navigating ambiguity, fostering a fast-paced environment, and collaborating closely with the external New Business Development team. This role will be responsible for overseeing prospecting efforts, cold calling initiatives, and performance management to achieve key performance indicators (KPI’s) and fuel the sales pipeline. The Head of Sales Development will play a critical role in driving the growth and success of the organization by leading the Sales Development team in effectively prospecting, engaging, and nurturing leads to fuel the sales pipeline and achieve revenue targets.
Team Leadership: Provide visionary leadership to the Sales Development team, coaching and guiding them to excel in their roles and achieve performance targets.
Strategic Planning: Develop and execute strategic plans to drive sales development objectives, aligning efforts with overall business goals and growth targets.
Prospecting: Lead efforts to identify and target prospective customers, leveraging various channels and strategies to generate leads and expand the sales pipeline.
Cold Calling: Oversee cold calling initiatives, providing guidance on best practices, scripts, and techniques to effectively engage prospects and secure appointments.
Collaboration: Foster collaboration and alignment between the Sales Development team and the external New Business Development team, ensuring seamless coordination in the sales process.
Performance Management: Establish and monitor KPIs for the Sales Development team, tracking performance metrics such as call volume, conversion rates, appointments booked, and pipeline generation.
Training and Development: Develop and implement training programs to onboard and ramp up new SDEs, equipping them with the skills and knowledge needed for success.
Pipeline Management: Monitor and manage the sales pipeline, ensuring timely follow-up on leads and opportunities to maximize conversion rates and revenue generation.
Market Insights: Stay informed about industry trends, market dynamics, and competitive intelligence, leveraging insights to refine prospecting strategies and tactics.
Process Optimization: Continuously evaluate and optimize sales development processes and workflows to improve efficiency, effectiveness, and scalability.
A-SAFE is a leading global manufacturer of safety barriers and industrial protection products. With innovative solutions and cutting-edge technology, we help businesses enhance safety, efficiency, and operational performance across a wide range of industries.
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